A better website, and the systems behind it.
tsKaizen builds websites, automates the manual work that happens after someone fills out the form, and sets up AI assistants that answer questions around the clock. One person, start to finish.
The audit we run on the first call. We map the repeat tasks, then decide together which ones are worth automating and which are fine as they are.
Three things, done properly.
Most small businesses do not need a platform. They need a site that loads fast, a few tasks off their plate, and something that answers the phone at 9pm.
Websites
Designed and built from scratch, not dropped into a template. Fast on a phone, easy to find in search, and structured around whatever action you actually want a visitor to take.
Automation
The work between your tools. Form goes in, the details land where they belong, the follow up sends itself, and nobody retypes anything into a spreadsheet at 11pm.
AI assistants
A chatbot trained on your business, not the internet. It answers hours, pricing and availability questions, captures the details you need, and hands off to you when it should.
Software should remove work, not add a login.
Built around your process
We start by watching how you actually work, not by picking a tool. The build follows the process. If a task is fine by hand, we leave it alone and say so.
Finished, not almost finished
The value is in the last twenty percent. You get something live and working, not a draft with a list of things you still need to figure out yourself.
No lock in
Domain in your name, code in a repo you can take with you, accounts under your email. If you ever want to leave, we hand everything over and help you move.
See it before you commit
Every project starts with a demo you can click through on a real link, not a mockup in a slide.
You look at it on your own phone, on your own time, and tell us what is wrong. Changes happen before launch, when they are cheap. That is the whole reason the demo exists.
What a project includes
One fixed price / quoted after a free call, in writing
- Designed around your business, not a template
- Mobile first, built to load fast
- Forms wired straight to your inbox
- Domain connected and secured, in your name
- A live demo link before anything goes public
Thirty minutes. No pitch deck.
Tell us what is eating your time. If we are not the right fit, we will say so and point you somewhere better.
Websites, automation, and assistants that actually answer.
Take one, take all three. They work better together, but nothing here requires the others.
What we build
Websites
The front door. Usually the first thing worth fixing.
- Custom design, no template with your logo dropped in
- Built mobile first, because that is where your traffic is
- Copy written or rewritten so it sounds like you
- Contact and booking forms wired straight to your inbox
- Domain, hosting and the security certificate handled
- A live demo link to review before it goes public
Automation
The quiet time sink. Nobody notices it until it is gone.
- Form submissions routed to the right place automatically
- Follow up emails and reminders that send themselves
- Bookings, invoices and records kept in sync across tools
- Reports that build themselves on a schedule
- Built on the tools you already pay for where possible
- Documented, so you are not dependent on us to change it
AI assistants
For the questions you answer forty times a week.
- Trained on your hours, services, pricing and policies
- Answers on your site, or over text and email
- Collects the details you need before you ever reply
- Hands off to a human when it does not know
- You see every conversation it has
- Tuned over the first few weeks against real questions
Pricing
How the number gets set
Three steps, and you can stop after any of them at no cost.
1. A free consultation
Thirty minutes on what you actually need and what it has to connect to. Nothing is quoted on the spot, and there is nothing to sign.
2. A written scope
Everything the build includes, listed out, so you can see exactly what you would be paying for before you see a price at all.
3. One fixed price
Quoted against that scope and held to it. You approve it before any work starts, and you are free to take it elsewhere.
What moves the number
A five page site for a photographer and an online menu system for a restaurant are not the same job. These are the things we look at on the call.
Size
How many pages, and how much of it is unique versus repeated.
Copy and photos
Whether you have them ready or we write and source them.
What it connects to
Booking, ordering, payments, a calendar, a CRM you already use.
What runs after
Automations behind the forms, and whether an assistant is part of it.
Most builds are followed by an optional monthly care plan for hosting, updates and monitoring. It is quoted alongside the project and it is never required. If the scope changes mid project, you get a new number to approve rather than a bigger invoice at the end.
Run your own numbers
Automation is only worth buying if the hours it hands back are worth more than it costs. Change the four boxes to match your business and the payback recalculates as you type.
Nothing here is filled in from an industry average or a study. Every figure is one you can check against your own week, and the four starting values are only a place to begin. What each one means is spelled out underneath.
This is a calculator, not a projection. Nothing here is a claim about what your business will save.
| Hours returned weekly | 5 |
| Value returned per year | $10,400 |
| Break even | around month 4 |
If your numbers do not clear the cost, we will tell you on the first call instead of selling you the project.
Where each starting figure comes from
Hours a week
The one task you already know eats your week: the inbox, the intake form, the spreadsheet you retype into. Six is a round placeholder, roughly an hour a working day. We count yours properly during the audit on the first call.
Hours left after
Automation rarely takes a task to zero. Someone still reviews the exceptions, so an hour stays on the books rather than us promising you the whole six back.
What the hour is worth
Your number, not a market rate we picked: the wage plus payroll cost of whoever does the task today, or what you would have billed a customer for that same hour.
Build, plus a year of support
Whatever your written quote says. We do not publish prices, so until you have one, put in the most you would be comfortable spending and see whether the hours cover it.
Where the line is
Worth saying out loud before you hand anyone the keys to your business.
An assistant that says "I don't know"
A chatbot that invents an answer about your pricing or your hours costs you more than having no chatbot at all. Ours are built to hand off to a human rather than guess, and you can read every conversation it has.
Your accounts stay yours
Domain registered in your name, code in a repo you own, hosting under your email. We never buy a domain on your behalf or hold your accounts hostage. Leaving should cost you nothing but a goodbye.
Not sure which one you need?
That is what the free call is for. Bring the problem, not the solution.
Different businesses. Same approach.
A detail shop, a bookstore cafe and a Puerto Rican kitchen do not need the same website. They do need the same thing from the person building it.
Selected projects
Live links available on request. Happy to walk you through any of these on a call.
The parts every project gets
Fast on a phone
Most people will find you while they are already out. That view gets built first, not adapted afterward.
One clear action
Book, call, order, visit. Every page is built around the thing you want a visitor to do next.
Yours to keep
Domain, code and accounts in your name. Updating it later never requires calling us first.
What clients actually ask for
"Our site looks dated"
Usually a template from years ago that has stopped matching the business. The fix is a rebuild with the copy and photos carried over and reorganized, not a fresh start from zero.
"People message us on Instagram to book"
The work is not the website. It is the path from seeing you to being on your calendar. That is a form, a confirmation and a reminder, wired together once.
"I answer the same question all day"
Hours, parking, pricing, do you do X. An assistant handles those and passes anything unusual straight to you.
"I'm retyping everything into a spreadsheet"
The clearest automation win there is. One connection between the tools you already use, and the retyping stops.
Want something like this?
Small improvements, shipped continuously.
Kaizen means exactly that. Nothing here takes a quarter to deliver, and you see working output early enough to change your mind while it is still cheap.
How a project runs
Four steps. Most projects are done inside a month.
The call
We go through what you have now and where the time goes. No deck, no pitch. If a website is not your actual problem, this is where that comes out.
Scope and fixed price
You get it in writing: what gets built, what it costs, when it lands. One number, agreed before anything starts. Nothing gets added to the invoice later without you approving it first.
Build and demo
You get a live link, not a mockup. Click through it on your phone, mark up anything that feels wrong, and we revise. This is the point where changes are easy, so we push for honest feedback rather than polite approval.
Launch and hand over
Domain connected, certificate live, forms tested. Then you get access to everything and a short walkthrough of how to update it. Ongoing support is optional, never automatic.
Why it works this way
You see it early
A demo link on day seven beats a finished site on day thirty that missed the point. Feedback while it is cheap is the entire reason for the schedule.
Fixed price protects you
Hourly billing rewards slow work. A number agreed up front means the incentive is to build it well and be done, and you know the cost before you commit.
Handover is part of the job
You should be able to change your own hours, prices and photos without paying anyone. Anything we cannot make self serve, we document.
Questions we get
Who owns the site and the domain?
You do. The domain is registered in your name on your account, the code lives in a repo you own, and hosting is under your email. We only ever need access, never ownership.
What if I already have a website?
Most clients do. We rebuild it, carry over the copy and photos worth keeping, and cut over with minimal downtime. Your email keeps working throughout.
Can I update it myself afterward?
Yes, and you get a walkthrough at handover. If you would rather not, a monthly care plan covers edits.
Do I need the AI parts?
Probably not on day one. Most businesses get more out of a better site and one automation than out of a chatbot. We will tell you which is which.
How do payments work?
Half to start, half at launch, for most projects. Monthly plans are month to month with no contract.
Thirty minutes to find out if it is worth doing.
A small shop that ships, not a firm that presents.
tsKaizen is an Orlando based AI and web studio. The pattern behind everything here is the one the name points at: find the friction, build the system, automate it, then scale it.
How we work
Founded and run by Anthony Pichardo. The person you talk to on the first call is the person who designs it, builds it and hands it over.
The background is operations: process design, workflow automation, and the unglamorous work of making information move without a person carrying it. That has meant building a full operating system for a 300 plus member organization, with attendance, points and communications automated end to end, and shipping a tournament platform that ran with thirty concurrent live users.
tsKaizen applies that to small businesses. A cafe, a detail shop, a photographer and a bookstore all have the same underlying problem: too much of the week goes to work that a system should be doing.
Small by design
No account manager between you and the build. No handoff to a junior after the sales call.
Practical over impressive
We would rather ship a simple thing that works on Monday than a clever thing you have to be trained to use.
Honest about limits
If the numbers do not clear the cost, or you do not actually need what you asked for, we say so on the first call.
The whole offering, in one place
Websites
Design and build with a fast turnaround. Mobile first, quick to load, and written so a customer finds what they came for.
Automation
The tools you already pay for, wired together, so the manual steps between them disappear.
AI assistants
Chatbots and intake assistants trained on your business, that hand off to you rather than guess.
Based in Orlando, working anywhere
Central Florida in person, everywhere else over a call. Remote has never been the hard part.
Thirty minutes. Bring the problem.
No deck and no obligation. We look at what you have, where the time goes, and whether any of this is worth doing for you.
Tell us about your business
Replies come from , usually same day.
What happens on the call
- Fifteen minutes on where your week actually goes
- A look at your current site, if you have one
- A straight answer on what is worth doing first
- If it is a fit, a written scope and a fixed price
What to bring
Nothing formal. If you have a site, send the link. If there is one task that eats your week, have it in mind. That is enough to make the call useful.